Cookie policy

Our cookie policy

When you visit our website we place so-called 'cookies'. These are small, temporary text files on the PC that we use to analyze, among other things, how you use our website. Below we explain which cookies we place, why and how this information is used.

No cookies?

When you visit our website for the first time, you will see a pop-up in which you have the option to accept the cookies or not. Via the settings link in the pop-up you have the option to NOT accept marketing cookies. We therefore do not measure your visit and do not use it for marketing purposes.

Session (Functional)

Name: PHPSESSID
Sharing: We do not share your information with third parties.
Duration: This cookie is deleted immediately after your session ends

Google Analytics (Analysis)

We use a service from Google called Google Analytics to help us understand how visitors interact with the website. This way we see which pages are visited, how long the website is visited and when people leave. We then use this information to improve the website.
We have entered into a processing agreement with Google for data sharing. We do not share unnecessary data with Google and IP addresses are collected anonymously.

Name: _ga, _gid, _gat
Share: Google does not share anonymous data with third parties (Google privacy policy)
Duration: This cookie is deleted after a maximum of two years

Advertising cookies

We use online advertisements to draw attention to our services. We prefer to do this as targeted as possible, to keep costs low and not to show you unnecessary advertisements from us. For this we use: Google Ads, Google Dynamic Remarketing and Retargeting Lists for Search Ads (RLSA), Facebook Custom Audiences (we do not share our customer base with Facebook), Microsoft Bing Ads and DoubleClick (from Google).
With these cookies we can:

Keep track of which advertisements you have already seen. This prevents you from seeing the same advertisements too often.
Keep track of how many visitors click on our advertisements.
Keeping track of how many visitors purchase a service from us after clicking on an advertisement. This allows us to analyze how effective our advertisements are.
Keep track of whether you have already purchased certain services from us. You will then not see any unnecessary advertisements.

We use the personal data (anonymously) to show personalized advertisements via the Google advertising network.

Even if you do not accept cookies, you may still encounter advertisements from us online. Not all our advertisements use cookies. With cookies we can show you advertisements that are relevant to you and therefore personalized.

Google Ads

With Google Ads advertisements we show generic and personalized advertisements about our products and services. We do this in the following way:

We observe demographic data within Google Ads (gender, age, income, device and intentions) to get to know our target group better;
We advertise aimed at people who search within Google for 1 or more search terms that are relevant to us;
We advertise specifically to visitors who have previously viewed our webshop (remarketing);
We advertise specifically on YouTube based on topics or channels;
We advertise specifically on websites that mention one or more relevant topics in their content;
We advertise specifically on websites that we have selected in advance, because we believe that our target group visits these websites.

Bing Ads

We advertise specifically to people who search within Bing for 1 or more search terms that are relevant to us.

Personal recommendations

While you visit our website, we try to help you as best as possible in making the right choices, just like in a physical store. For this purpose, we use, for example, your search query, but also information about requests you make via our website. This information allows us to provide you with the best personal recommendations and display advertisements.

Privacy

You can read more information about the privacy policies of the advertising platforms via the links below.

You can read more information about what Google does with stored data in Google's privacy statement . This can change regularly. We have not given Google permission to use the information obtained for other Google services.
For more information about what Adobe does with stored data, read Adobe's privacy statement . This can change regularly. We have not given Google permission to use the information obtained for other Google services.
For more information about what Microsoft does with stored data, read Microsoft's privacy statement . This can change regularly. We have not given Microsoft permission to use the information obtained for other Microsoft services.
You can read more information about what Facebook does with stored data in Facebook's privacy statement . This can change regularly. We have not given Facebook permission to use the information obtained for other Facebook services.

Opt out of cookies

You always have the option to delete cookies from your hard drive / computer / smartphone / tablet. You can also disable cookies via the web browser. Consult your browser manual or one of the references at the bottom of this message.

Disabling cookies only affects the device and browser on which you perform this action. If you use multiple browsers or computers, you must repeat this action as often as necessary.